Creator to Founder: LSC100 + Creator Brands

College Weekly's swipe-through on how a CU Boulder student turned a free sample into the LSC100 brand.

LSC's own founder-story reel, posted on @takelsc at launch in September 2026.

BroBible on how Chris ran into his old boss in Aspen, pitched the product, and ended up on the team.

Markerly on how creators went from sponsored posts to owning consumer brands, often with demand built in before launch.

HBR on why famous faces stopped endorsing brands and started building their own, and what it takes to last.

B&T on why a creator's own product lands like a friend's recommendation instead of an ad.

University of Basel research on creators moving from endorsements to their own products. Authenticity ranked first.

HBR research: small creators together are reshaping what consumers buy, and most companies haven't noticed.

Thingtesting on the two hard parts of a creator brand: building a supply chain and making a product that's more than merch.

Gusto's 2026 data: Gen Z started more businesses than Baby Boomers in 2025, mostly chasing opportunity, not escaping a lost job.